A snippet is the preview of your website or landing page in search results. Unfortunately, it is still handled far too carelessly here, especially by beginners. It is often said that you should put the keyword in the title. That’s true, of course – but you usually have to do […]
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Be careful when changing URL structures! you is: leave the URLs alone if possible. But if you have a new domain, there is of course still a lot you can do – here I have an article on the topic 9 things you need to know about URLs and SEO […]
Ultimately, quality standards also count for a lot. A text for a Theres a reason blog post is of course structured very differently than a category text in an online shop or the homepage text of a management consultancy. Here you can find more information about SEO texts . Adjust […]
YouTube By loading the video, you accept YouTube’s privacy policy. Learn more Load video titles and descriptions The so-called snippets are incredibly important for a good ranking. For years I have been promoting snippet optimization in my lectures Descriptive URLs and as the ultimate SEO measure. Google attaches such great […]
The correct structure What is important here is that you choose the keywords that will really bring you forward and also provide you with potential interested parties, not just “readers” of your articles. Of course, you can also create a landing page about child nutrition – but that’s a little […]
You can have Google carry out an initial check here . However, you don’t have to achieve 100% website speed. It’s best to enter your direct competitors into the Always unblock YouTube tool and then try to be in the middle of the field (or the fastest of them). optimization […]
When you restructure your URLs, it can sometimes make new Keyword optimization is content more difficult to index. In this case, check the log files to see whether Googlebot is still browsing this directory and is no longer finding anything new due to the restructuring. Mobile optimization Your website needs […]
You then check this regularly to see whether this is the case. We already have an older article here, but it is still relevant: How to create a keyword map . audit if you have built links in the past and now suspect that these legacy issues are blowing up […]
You should adapt or delete internal links, unfortunately external links inevitably come to nothing – or you write to the webmaster that your content has moved. , make sure you are redirecting correctly, i.e. with a 301 status code that says “permanently redirected”. Particularly old domains or those that have […]
If your entire content only consists of three sentences, then you have a problem. But if you have 200 or more words of “ two sentences will not cause a Unique content then problem. English-language content can also be marked accordingly – both for England and the USA or, for […]
This primarily includes news sites, but also websites with “lightning offers” or similar fast-moving products. With a WordPress website and not an excessive amount of content, you should never have problems with crawl control. with A few thousand fast-moving or a lot of content, then a comprehensive analysis is necessary. […]
As a beginner, you often get lost in one technique or another – which may not be that important. Therefore, this blog post will help you to separate the wheat from the chaff. Ultimately, only a professional or an agency can tell you your most important But even without levers. […]
