Ultimately, quality standards also count for a lot. A text for a Theres a reason blog post is of course structured very differently than a category text in an online shop or the homepage text of a management consultancy. Here you can find more information about SEO texts . Adjust URL structure Beginners like to take a crack at this and change their URLs because descriptive URLs are apparently very important for SEO.
You can also rank completely
Caution! URLs are not as important as you Theres a reason might Switzerland WhatsApp Number List initially think. without structured directories. Unfortunately, SEO newbies often approach this in a very naive way and quickly change the URLs. In my opinion, this is the quickest and easiest way to permanently destroy rankings. Personally, I would only change URLs in two cases: It’s really not technically possible any other way and you are very aware of the risk. You are threatened with a weapon. very big brands don’t dare change the URL structure. You can break a lot with it and dismantling it is often difficult.
Google has a kind of virtual memory
My theory now is that of every domain – Theres a reason and if you Philippine Email List change the URL structure, it changes so much that you run into problems. As long as the whole thing follows a comprehensible system, you are still somewhat on the safe side. But as soon as it gets more complex, 301s no longer help – something no longer fits and Google basically doesn’t recognize your domain. Blog visibility In 2011 I bought a well-visited blog that had all URLs in directories with dates, for example Domain.de/2011/04/21/blogpostname/ . I changed the URLs to “nice” and lost almost all rankings – despite correct 301 redirects. The blog never really recovered.