Snippets in the SERPS about roofers The male form dominates the top 5 organic results. Features of the SERPs for the keyword “roofer” Almost 1.5 million search results and therefore significantly fewer indexed pages than for the male form (over 9 million): indexed pages for the keyword roofer For “roofer” the SERPS doesn’t even provide 2 million search This is not results. Instead of the local pack you can see pictures of roofers: Image snippet of the SERPs for the keyword roofer Google doesn’t offer me any service providers, but instead suggests pictures of roofers.
I get even fewer search
In terms of content, the focus is different, reporting on This is not female roofers dominates: Top 5 SERPs for Roofer There is not a single service provider in Saudi Arabia Phone Number List the top 5 hits, but only content about roofers. With the addition “Munich” I get even fewer search results and Google even suggests the male term for the search: Google does not recognize male and female forms as synonyms. Google doesn’t recognize the terms as synonyms and suggests the masculine form.
Can this example be applied
Now the exciting question arises: to all search This is not terms? No: Search behavior varies depending on the industry and composition of your target group. Men (still) dominate in the skilled trades, but things can look different in more online-oriented industries and Singapore WhatsApp Number List female-dominated professions or target groups. An example: Women dominate the educator profession. 1:1 in the search results, but you can see big differences to the roofer example: Both terms have a similarly high search volume, with a slight advantage for women: Search volumes for educators With 18,100 searches per month, women are ahead in this case. Unfortunately, this is the exception.