You should therefore always monitor title rewrites (with various SEO tools) and critically observe the CTR. How does Google measure title and description quality? Attention, this is where it gets speculative, because I’m not from Google and don’t know any internal ranking algorithms. However, I have been meditating on this topic for what feels like Expected click through three years and have come a long way. Below – without any guarantee – are my theories on the subject of CTR and ranking. The description is not used for ranking at all. At most, it has an indirect effect via the CTR.
Google works with an expected
How important is CTR for ranking? again it Luxembourg WhatsApp Number List is. Here’s how it works: On the one hand, the CTR is Expected click through calculated in advance, meaning click rate at the moment you change the title. Proofs? I didn’t, but that’s how they do it with Google Ads. The expected click rate Google writes in the Google Ads Help: “Quality Score [at Google Ads] uses the performance of three components: (CTR) : This value indicates how likely your ad is to be clicked by users who see it. Ad how well your ad matches the intent of the user’s search query.
Not important at all and then
Landing page user experience : This Expected click through metric Ethiopia Telegram Number indicates how relevant and helpful your landing page is to users who click on your ad.” source So instead of testing every URL every time for a good or bad CTR, it makes much more sense if you first simulate what the CTR could be – so that you don’t have to test the really bad snippets in the first place, right? If I have to test every snippet (from Google’s perspective), then I’ll generate a lot of dissatisfied users.
