Enter your e-mail, we will contact you Research methods use in conducting a communication audit Communication audit is a tool that should measure both the structure of the company and its culture, the ongoing communication processes and the degree of achievement of communication-relate goals. It allows you to assess the strengths and weaknesses of communication and present the results in order to improve the processes taking place in the company. In the first phase of the audit, information on the quantitative and qualitative aspects of communication is collecte.
The experiment Over time
As a result, a picture of the network of communication channels existing both between the company’s cells and outside is presente, as well as conclusions regarding the effectiveness of using these channels by employees and units responsible phone number list for PR. Respondents are aske to provide answers to questions about the organizational chart functioning in the company, communication strategies, communication infrastructure and perceive difficulties in communication. Auditors have at their disposal tools such as questionnaires, surveys, interviews, logs, mapping, focus groups, network analysis and critical event analysis.
You will develop the most effective
Questionnaires and surveys are a convenient method of research because their results can be easily presente in the form of quantitative data. Another way to obtain qualitative data is in-depth interview , which allows for a deeper insight into how CUB Directory communication is perceive. An increasingly popular research method is also working in the so-calle focus groups, which additionally allows for discussion and confrontation of opinions on a given topic. Is it worth outsourcing a communication audit to an external company? It is definitely worth outsourcing a communication audit to an external company. Because while the company is able to collect information itself, drawing conclusions, leading to the development of new proceures, can be quite a challenge.