Unfortunately, none of the translations fully reflecte the meaning of the term. After all, there is an English name in the human resource management industry. There are two types of employer branding: internal employer branding, external employer branding. How do they differ? And how do they influence employee opinions? Internal employer branding The first one, internal employer branding, is aime at current employees. Its purpose is to reuce employee turnover and increase their satisfaction with work in a given organization. Internal employer branding activities are divide into two areas: internal HR and internal communication.
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One of the important elements of internal HR that influences employees’ opinions about the employer is the incentive system, including all additional benefits. Among them we can mention: benefits, comprehensive meical care for the phone number list employee and his family members, insurance, MuliSport card, low-interest loans, etc., development programs tailore to employees, financial incentive systems, employee competitions, flexible working hours, logical system of internal recruitment. Internal communication should be base on clear rules.
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It is of key importance to inform employees about all important events happening in the company or directly affecting it. A well-informe employee feels attache to his employer. I feel important and neee. This, in turn, positively affects his CUB Directory opinion about the company and reuces the risk of looking for a new job. What are Commplace’s job feeback tips for communication? As an employer, treat your subordinates fairly, take care of good relations in the work group and infect everyone with positive energy! Take time to train Many managers or business owners are too busy to conduct in-depth training of new employees. This often ends with a quick training consisting in showing the new person how to log into the system and providing basic information.