Although you can apply social selling to wealth of information any social media platform, LinkedIn is by far the most obvious channel. LinkedIn is namely the business platform, with almost 5 million members in the Netherlands. So there is a big chance that your target group is also present there.
Determine your goals
Determine the goals that you want to achieve as an organization with social selling. Which customer groups do you want to reach through social selling? What should this yield in terms of traffic, leads or turnover? You can also set internal goals. Think of colleagues who need to become online ambassadors, having LinkedIn profiles in order and embedding new processes.
Make sure all profiles are in order wealth of information
Make sure everyone’s LinkedIn profile is in order. When integrating social selling into your organization, it is important that your online identity is in order. Both the company profiles on all social media channels and the LinkedIn profiles of the employees who are going to work with social selling , must look representative.
Schedule time in your agendas
Let Sales structurally free up time for this, for example 30 minutes every day. By consistently posting and responding, this will certainly pay off. Just like real relationships, relationships on social media also require effort and time. Calculate this and don’t give up too quickly.
Start small
Start with the action team from step 1. This way you keep it small and manageable. This team can test and learn, before social selling is rolled out more broadly within the sales and marketing teams.
For example, start by actively participating in relevant LinkedIn groups. Help people who have a question. Give tips or refer to a relevant blog or podcast. Then you can search for interesting prospects and see what they are thinking about. Respond to their posts. Whatever you post or send, it is about the other person. How can you help him or her?
See what it does wealth of information
What works, what doesn’t? What content resonates with your audience and generates interaction? Based on feedback from Sales, Marketing can adjust the supporting content where necessary. But be patient. Make sure you measure, monitor, analyze and fine-tune your results. It’s a process that is constantly changing.
Make it an ‘ongoing process’
Sales is about building relationships and providing the slovenia phone number library right solutions. Keep in touch with your new customer through social selling after the deal is closed. This way you ensure more commitment and a greater chance of a long-term relationship.
So follow your new customer on social media and continue to the human brain is ready interact personally. Respond to messages, share them, answer questions and regularly send (links to) relevant content and articles via a personal message. An additional advantage is that you will know immediately if your customer encounters a problem that you can help with. People share incredibly valuable information on their social channels.
Start social selling now wealth of information
Where Sales used to be important for providing information, that role has now been partly taken over by the internet and social media. We orient ourselves for a school email list purchase mainly online, talk in online communities, check reviews and ask advice from peers. In the current era, in which physical visits are hardly possible, this digital transition is accelerated even further. But other times also offer opportunities. For those who have not yet embraced social selling , now is the time to start. So start today with step 1 of the social selling strategy and get started together.
