let’s say that a test is carried out on the mobile terminal section for the fictitious telephone operator “narange”.
A subtle task to avoid conditioning the user could be:
“ imagine that your current mobile phone no longer works properly, but you are so happy with it that you are going to buy one exactly the same. Go to a page on google where you can do this .”
in this way, we will be able to understand how they classify mobile devices in their minds and how they organize this information when formulating a search:
At this point there will be
those who think that, for a large sample, it is better to this is especially useful use google keyword planner and other tools such as semrush that allow complete keyword research .
True, however the difference is in the human factor: people instead of statistics .
In web usability improvement projects, the panama phone number library process of defining “personas” (and “scenarios”) is common, in order to establish demographic, cultural and – in the case of the internet – technical patterns in order to “put a face” to the user and define more specific targets.
In this way, in addition to detecting search patterns, we can identify types of “people” or, if we already have this segmentation, try to distribute the users who participate in the test within each group of “people”.
Defining personas to improve web usability
in practice, a web usability test that included contact lists sufficient users from diverse socio-demographic conditions could provide us with information such as:
users identifiable as the person “pedro”
searches with many words that describe the product or need.
before clicking on one.
Once on the site they are very patient in finding the information.
