Let’s say you are testing a website for selling second-hand vehicles and the task proposed is to compare the different purchase options and contact the seller.
The user has children and has therefore decided to check the price and features of some minivans .
However, it is difficult to segment this type of vehicle using the categories into which the navigation menus are divided; this type of vehicle is not found in “utility vehicles” or “family vehicles” or even in “vans”.
Since he is having trouble moving
at this point and following the example, the most poland phone number library common thing will be to find queries very focused on solving the segmentation problem, something like.
Therefore it is logical to economize
terms in your search string, for example , google contact lists would include “buy” before the word “minivan.”
this would be a good time to ask the user to repeat the search by suggesting other contexts to see how they address specific needs in the form of a search term: now imagine that you have a maximum budget of €10,000.
let’s say it has to be a car that you
are going to pick up in person.
you must ensure that the vehicle allows you to look at these examples benefit from certain government assistance.
In all these cases, be very small, but the exercise allows you to get into the user’s head and understand why they search in this way .
