The name should reflect the price level and positioning of your store:

The name should Range of products

If you only sell one type of product, you can choose a name that directly indicates what assortment the buyer can expect. For example, “World of Shoes” for a shoe store or “Light in the House” for a lighting store.

But if you plan to add new product categories, you shouldn’t limit yourself to a narrow name. In this case, it’s better to choose something universal that will suit any direction. Examples:

• “1000 little things” sounds neutral and hints at a large selection of useful products.
• “Clothing for the whole family” makes it clear that the range covers different categories of clothing.
• “Children’s World” is a clear and universal name for all products related to children.

Price category

• Premium segment. Names for premium stores create associations with exclusivity, sophistication and high quality. Examples: Tiffany & Co, Luxury Village, Cartier.
• Middle segment. Names for stores in the middle price segment are usually neutral and create a feeling of reliability and accessibility. Examples: Lamoda, Zara, Lime, Familia.
• Economy segment. For economy class stores, names are often simple chinese overseas australia database and with an emphasis on accessibility. Examples: Fix Price, Svetofor, Galamart.

Associations and emotions

A good name evokes certain emotions in the audience that correspond to the theme of the store. For example, for children’s goods, names like “Children’s World” or “Fairy Tale” are suitable, creating a feeling of coziness and magic. A sporting goods store would benefit from dynamic names like “Energy” or “Breakthrough”, and a tactical equipment store would benefit from “Alloy” or “On a hike”.

Avoid negative associations. The name should not evoke unpleasant emotions what is the difference between an inside and outside sales? or be ambiguous. For example, “Fashion Dump” or “My Stuff” can discourage buying, even if the store has a good selection.

Cultural and linguistic features

If you plan to work with foreign markets, make sure that the name does maldivian lads not cause strange or negative associations in the inhabitants of these regions. For example, Nokia released the Lumia line of smartphones in 2012. It was negatively received in Spain, since in Spanish the word “lumia” means a woman of easy virtue. Or another example: Clairol released a hair straightener called Mist Stick (translated from English as “steam stick”). However, in German the word “mist” means “manure” or “garbage”, which caused a negative reaction from society.