One of the commercial challenges in B2B is to Social Selling Strategy get in touch with a prospect as early as possible in the orientation process. Social selling can help with that. But what exactly is that and how do you get started? With our step-by-step plan, you can start a successful social selling strategy today.
Social selling in brief Social Selling Strategy
We have written about social selling before. In our previous blog ‘Social selling: what is it and how does it generate more leads?’ we explain why social selling is relevant and what it entails exactly. In this blog we write about its implementation.
To summarize, the primary goal of social selling is to singapore phone number library establish and nurture valuable relationships with potential customers, for example via a platform like LinkedIn. So it’s about building a personal, valuable relationship with prospects and customers.
Viewing, assessing, searching for and making contact with prospects online is easier than ever. If you have spoken to your prospect online before, the why do wish marathons have so many positive reviews? first telephone conversation will be a lot warmer. When you are active online, you will also see that the return from your sales conversations is higher. Sales professionals who use social selling can ultimately bring in 40%-50% more new business. With the step-by-step plan below, your organization can easily set up a successful social selling strategy.
Steps of a successful social selling strategy
1. Assemble a team
Assemble a team with colleagues, for example Marketers, Sales and Customer Service, who are open to change and innovation. In social selling it is very important that Marketing and Sales in particular work well together. Make sure that both are represented in your action team. This team meets regularly and can exchange ideas, discuss progress and provide feedback. This ensures that social selling is actually embedded in the daily routine.
2. Determine what you are going to communicate to whom, how and in what form
Take a good look at your organization’s content. What content is being responded to? Which posts are being liked and shared? Which whitepapers or e-books school email list are being downloaded? Do the same for relevant LinkedIn groups. What is being talked about by your prospects in relevant groups? If necessary, take a look at the content of competitors. What are they writing about? Which content is being responded to and which is not? What kind of visuals are they using? Where do your strengths and distinguishing features lie compared to others?
