Nowadays nothing is foreign to big data and neither will the world of electronic commerce if we stick to the trends in e-commerce . The trend is to use big data to recommend products to customers based on their profile, taking into account their consumption habits, their online behavior, their tastes and interests. In a context where the purchasing Regarding payment methods decision is Big data hyper personalization and loyalty crossed by the search for identity and originality, hyper personalization of customers will be essential for loyalty . On the other hand, machine learning and artificial intelligence technologies are already being applied , from which a person can be recognized by their face, voice or, based on certain information, quickly resolve online actions to optimize the shopping experience. of the user.
Blockchain and virtual currencies
The trend is the use of Blockchain technology in e-commerce to provide security to users in the purchasing process. At the same time, mobile payment services or Wallets such as Apple Pay, Google Pay or Samsung Pay are becoming more relevant. This type of technology allows transactions to be quick, easy and more secure. Big Country Email List data hyper Regarding payment methods personalization and loyalty Voicecommerce After . The rise of smart speakers and the development of voice software for searching . The adaptation of web content to Big data hyper personalization and loyalty . . Account in the world of e-commerce trends. It is about thinking about content that not only considers written . language but also spoken language with the changes that this implies, to optimize the search for products.
Social commerce
For some time now, the digital world has been wondering what will happen when social networks develop the possibility of completing the purchasing process of a product without leaving their platforms. Facebook recently announced the launch of Shops , a new feature that will allow stores to sell their products through Facebook, Instagram and WhatsApp. Influencer marketing on social networks will also continue to be important to promote online CUB Directory stores, where the majority of users buy through the recommendation of people with whom they identify. Social networks will continue to be a tool that will go hand in hand with e-commerce and brands will have to adjust their social media strategies more than ever if they want to be successful in their online stores.
