Company X is lifting its ban on political ads , reversing the decision of its former CEO. Part of a “commitment to free speech” or a way to keep huge revenues from slipping through its fingers in the upcoming presidential election? Regardless of the true reason, the decision is likely to significantly change the platform’s landscape once again.
- Multiply organic reach by X with responses
- It seems that you can increase your organic reach on X by stimulating and responding to answers. You can find more tips for increasing your reach here.
- X gives out free credit to small businesses
- X announced that it would give $250 to every small business that spends more than $1,000 on advertising in the next 30 months.
- TitTok adds a button for search ads
- Advertisers can now run search ads on TikTok . It’s certainly an exciting opportunity for all of us on the fastest-growing social media platform.
Marketing statistics
- Positive signals for the advertising market
- Just in time. The advertising spain phone number list market is showing the first positive signs of improvement . And the economy seems to be moving in a positive direction, just before the slowly approaching Black Friday and Christmas season.
- Number of hours spent on connected TV up 21% year-on-year
- The use of Connected TV or Smart TV in the US is growing both in the number of hours spent and in the number of users. More statistics on the topic here . But it’s not black and white. Real attention during ray hein hub commercials is decreasing .
Online privacy and security
- In the EU, you will be able to pay to avoid ads on Meta
- Under pressure from regulators, Meta could soon offer its EU users the option to avoid Facebook and Instagram ads with a paid subscription. It remains to be seen whether this will catch on with users.
- You can also find branded content china data in the Meta ad library.
- Meta has added a new search feature that lets you find branded content in your ad library, such as paid partnerships with content creators .
- Both Meta and Snap offer to turn off content personalization
- The EU is pushing social media and search engines to provide more personalization options for EU users. Meta offers to turn off AI-powered ad personalization. You can opt out of content personalization on Snap .
