Businesses that move quickly continue to gain more customers and profits as the slow movers are left behind.
Digital marketing is a fast-paced and dynamic scenario and for marketers to stay ahead of their competitors. They must innovate and use new technologies to avoid being left behind and not. Swallowed up by competition and innovative trends.
Artificial intelligence
Artificial intelligence will definitely be pulling its weight in the world of digital marketing, as AI is powering customer segmentation, retargeting, push notifications, and click tracking. He’s even creating content now.
How you put to work in your digital marketing South Africa WhatsApp Number Data portfolio depends. On your goals and your channels. But if you’re not already working with digital marketing teams and partners who understand and utilize artificial intelligence in their marketing intelligence and delivery systems, you’re falling behind.
Email and Marketing Automation
Email has been a popular tool for a long time, but email 15 years ago is different than it is now. Now, companies can send different emails to different subscribers based on their interests. Which is often determined by the content they engage with. Personalization makes email more effective .
However, personalization isn’t just applicable to email it’s applicable to all of your marketing efforts. Additionally, the new GDPR consumer protection ordinance, which recently came into force. Ensures that people who receive your emails want to receive them by clearly opting in to your marketing communication .
While it adds a few extra layers to reach people, it means you’re sending emails to the people who are closest to closing. The happy leads and consumers, the people most likely to buy and buy again, what we call of “ qualified leads.
Internet streaming
With platforms like Netflix, YouTube , Amazon Prime Video, and Facebook Live , video is a huge online trend that will continue to grow. Traditional content that people had to watch on their TV in the past is now available through smartphones at the touch of their fingertips.
As consumers spend more time on their smartphones watching videos. Advertisers are expected to spend $20 billion on mobile video in 2019, compared to $2 billion in 2015.
Video content retains more attention Indonesia WhatsApp Number List compared to written content. Whatever the segment, bet on explanatory videos about your product or services, tutorial videos , live streams , video presentations , and any way you can transmit your audiovisual content .
One of the main drivers of the mobile internet video market is creating live videos. Cisco reports that by 2021, live video will represent 13% of total video traffic , compared to 3% in 2016.