Now let’s get straight to the point. I’ve broken this section down into the main steps of prospecting to make it easier to navigate and put into practice.
Here are the steps to follow to properly integrate AI into your prospecting strategy:
Step 1 — Define your goal:
When it comes to sales, targeting is becoming more sophisticated, thanks in large part to automation. What the best and most efficient salespeople typically do is automate the acquisition of information about potential customers with the help of tools such as:
But it’s not just about collecting the data, right? It’s what you do with it afterwards that counts.
You feed your AI program the wealth of information that comes from your personas’ data (i.e. their characteristics, their pain points, their industry, etc.) and let it do the magic.
Example
Take, for example, the different reasons why clients might gambling data usa drop out of a training program. This is one we’ve all seen before: “We’re sad to see you go! Why did you leave?” Something along those lines, with the different options to choose from.
Instead of manually combing through countless forms, you can feed the data into your AI program and ask it to provide you with a distilled summary that gets right to the heart of the matter.
Each month, you will have access to the reasons why customers are dissatisfied, why they have decided to leave, etc.
Maybe you’re targeting the wrong person? Maybe you’re targeting the wrong pain point? The point is, now you know what you need to adjust to better fit your market.
Simple, but effective! Now you have a clear monthly action plan.
And it’s not just about analyzing feedback.
This same principle applies to competitor targeting. By leveraging tools that automatically gather information about your competitors’ audiences, you can create a more accurate and impactful what pitfalls do you often see in practice? targeting document without having to read all the data yourself.
As we said before, use ChatGPT as a strategic partner. It’s like having a brainstorming partner who you can not only bounce ideas off of, but is also available on demand.
Feed him information, keep the conversation going back and forth, literally hone your strategies on the fly.
Notice generator
Prompt 1 → Validate your segmentation with an automation that scans a list of contacts
I am a sales representative for a digital training company. This is my typical target persona: Women who own their own business in the Paris area.
I’m going to give you a profile, and you are going to determine if it fits my target based on the criteria I’ve listed for you.
Profile : Claire Ribière, CEO @clairenocode, Puteaux
If the profile fits the target, you should return true, otherwise false.
In the end, it’s all about working smarter, not harder. By letting AI handle the heavy lifting, you free yourself up to focus on the creative and strategic elements that really move the needle.
Step 2 — Segmentation:
Now that you have accurately selected and segmented your target audience, the next step is to identify the leads that fit into these segments.
Traditionally, you would use scraping tools, which, while powerful, are not foolproof. Let’s face it, how many times have you had to manually check the scraped list to make sure the school email list profiles actually match your criteria?
AI can play a huge role here. Use it to validate the relevance of each lead using the indication from before.
Expert advice
AI acts as a validator of your list, helping to ensure that the final list is more streamlined and efficient.
Even if you prefer to manually comb through your list, reviewing it after AI cleaning means your list is more than likely to have fewer input errors.
You will still be combing it because we are not at that stage where we can rely 100% on AI yet. But at least now you have a “pre-combed” list, which means less hassle.
Let’s take it one step further!
You can add an extra step where you introduce your prospecting recent LinkedIn posts to provide context to your prospecting sequence. These can be a sales trigger or, at worst, an interesting icebreaker.
Notice generator
Prompt 2 → Retrieve information from a LinkedIn profileHere are the different posts:
With the latest updates to ChatGPT, you can even automate this step and have relevant context about your prospects’ interests in a matter of seconds!
You now have key information about your your prospecting potential client that will allow you to write a relevant prospecting message .
Step 3 — Writing:
While it’s common to start with a message template, you need to customize it significantly. This is no longer a differentiating factor, no doubt about it.
But that doesn’t mean you can’t leverage AI to personalize your email and make it look handcrafted.
With access to the prospect’s recent posts thanks to our prompt above, your email can now start with a context that immediately resonates with them and only them. Making the recipient feel acknowledged.
And what better way to make your potential customers feel a genuine connection, rather than feeling like just another entry in a mass email blast.
