In this case For a diverse range of products, a general traffic report will not work. After all, demand for some products may increase during holidays, while for others, it may decrease.
- analyze the dynamics of search traffic for specific pages in Yandex Metrica or Google Analytics;
- view the dynamics of clicks/impressions for individual queries in Google Search Console or Yandex Webmaster .
If you have statistics, that’s good. But what if the counter codes are not installed or you just started a business (or took a third-party project to set up advertising)? Yandex Wordstat will help here .
In this case Enter a key phrase related to your product, select a region and go to the Dynamics section. The data is displayed since 2018. Thus, for the keyword “buy perfume”, demand grows before the New Year and March 8.
An example of analysis of the dynamics of search demand in Yandex Wordstat for 4 years
When to start showing ads? In our example, demand for perfumes overseas chinese database starts to grow rapidly in October and remains high in the first half of January. It is during these 2.5 months that holiday ads should be shown. In addition, you should not close the store for the holidays – if there is demand, there will be sales.
You will find a guide to working with Yandex Wordstat here .
What products are popular during the New Year holidays
- sleds, snow scooters;
- alpine skiing;
- souvenirs, gifts, accessories;
- children’s toys;
- hunting weapons and you are the expert in your field and undoubtedly accessories;
- plant seeds;
- smartphones, cases, headphones and other accessories;
- electronics and household appliances;
- food products, alcohol;
- video games;
- services of restaurants, cafes, cinemas, concerts, etc.
This is far from a complete list. Conduct demand analysis specifically maldivian lads for your products/services. Use statistics from advertising systems and marketplaces. For example, research from Yandex Advertising and Wildberries .
In addition to Yandex Wordstat, you can analyze demand using Google Trends . The history for the last 5 years is available here. That is, you can see how the popularity of a product changes from year to year.
