How to set New Year, February 14, February 23, March 8 — for many types of businesses, this is the time to skim the cream. Children’s and seasonal sporting goods, cosmetics and perfumes, clothing, books, board games, jewelry, household goods — the list goes on. And for everything to go well, it is important to prepare the site for the holidays and set up targeted advertising correctly. We tell you how to do this.
Get ready for the holidays
How to set Don’t rush to set up your ads. First, study the demand, develop a work schedule for holidays, and prepare offers.
Analyze search demand for your products
If you have been in business for a long time, you know approximately job seekers database when users are most active. For greater accuracy, use statistical systems.
Yandex Metrica or Google Analytics are suitable if you have a narrow field and a homogeneous assortment (for example, you sell perfumes). In this case, it is enough to look at the traffic report (by search traffic) to identify periods of surge.
Additional services
Many agencies offer not only naming, but also logo development, slogans, trademark the switch from personal to digital in a very short time registration and other branding services. This is convenient if you want to get the whole package of services in one place.
The cost of naming depends on the level of the agency, the complexity of the project, the need to check the name in Rospatent and the volume of additional services. On average, 6-8 variants of names without checking the trademark will cost 50-60 thousand rubles. If you need to check for legal purity for subsequent registration of the trademark, the same number of variants can cost from 80 thousand rubles.
The name of your online store is part of your brand. It should not maldivian lads only attract attention, but also build trust, be associated with quality, and evoke positive emotions in your audience. Try to choose a name that is easy to remember and convenient to use in a domain, logo, hashtags, slogans. Avoid complex, template, or ambiguous names that may scare off your audience or cause legal complications.
