Beyond integrating AI programs into your prospecting strategy, your primary focus should be on exploring the potential of new technologies to enhance your prospecting efforts.
AI really shines when it transcends the automation phase, especially when you are able to seamlessly integrate it into the different tools you use. At this stage, think of AI as your invaluable assistant – it doesn’t replace existing tasks, but rather inspires and improves them.
The idea is to leverage AI to dig deeper into the intricacies of each chinese overseas africa database prospecting stage. This approach allows us to evaluate how effectively AI can benefit us in each aspect of the prospecting process.
And that’s exactly what I’m going to teach you in this article, I’ll be your guide to seamlessly integrating AI into every stage of your prospecting process.
Disclaimer
This article wouldn’t be possible without the intervention of our resident ChatGPT expert: Claire Ribiere! She’s a No-Code AI enthusiast who can help you build amazing systems without writing a single line of code.
If you want to learn more about No-Code AI and have fun with Claire, check out her website and go say hi to her, she’s awesome!
Let’s go for it
Artificial Intelligence vs. Automation:
We have already mentioned the notion of AI and Automation before, and it is common to do so in this type of post because both are linked and have been the center of quite a stir lately. So let’s define these two concepts;
- Automation is the application of technology (running programs, scripts, whatever you want to call it) to streamline and perform repetitive tasks with minimal human intervention based on a set of predefined rules.
- Artificial Intelligence is the development of algorithms and software that allow programs (or robots) to mimic human intelligence, focusing on tasks such as what is the difference between an Inside and Outside Sales? problem solving and decision making. For now, the technology still requires human input.
Expert advice
AI, by itself, works as a tool and has little or no utility when used independently.
If I had to choose between AI and automation, for me the clear choice would be automation. The reasoning is that in the context of prospecting, having the ability to automatically follow up with a lead who hasn’t responded in a week is simply superior. It saves me both time and monetary resources.
Claire even agrees to leave the repetitive tasks to automation and take care of the creative tasks herself.
Naturally, the ideal would be to combine automation and AI and get the best of both worlds. And that’s where The Growth Machine comes in.
Example
The best example of this is adding an extra step to your outreach process where you take the latest news about the contact from LinkedIn, feed it to the AI program, and ask them to list the three key events or three topics the contact has covered in their most recent posts.
For example, if the person is actively recruiting, you might mention that you’ve noticed that they’re currently looking for new talent. This type of personalized approach transcends school email list the standard “Hi {{name}}” automation by going beyond data retrieval and into a truly personal approach.
Why integrate AI into your prospecting strategy?
You might be doubting everything I’ve said so far about how AI is here to improve your prospecting at all stages. You might even be skeptical and not really trust that it can help you. [insert grumpy boomer GIF here]
AI introduces a new dimension of ultra-personalization to our automations, overcoming the limitations of basic algorithms.
You might think this is an oxymoron – how can something be personalized for the masses?
Well, I learned about this term when I was in marketing school years ago. And back then, it might as well have been an oxymoron. But today, I don’t think that’s the case anymore. With AI, you can achieve this level of personalization at scale.
Previously, prospecting was limited to variables such as a person’s name, job title or current interests, but AI opens up new possibilities.
New Feature Alert
Automated voice messages are great, and they work like a charm! But what if we take it a step further?
The Growth Machine now lets you customize your voicemail intro using AI
Select your custom intro and the tool will read it in your own voice!
Write your message including custom variables, such as the lead’s first and last name.
Record the rest of your message that will be common to your entire audience.
We will combine the two messages to personalize each one of them
For each lead, the personalized message read by the AI and your own are merged, integrate AI to combine spontaneity and personalization at scale in an impressive reach!
Want to try it out? Sign up for a free 2-week trial!
The truth is that even when we present compelling data, convincing businesses to adopt AI remains a challenge today.
This reluctance to adapt has its roots in the integrate AI human brain, which is typically resistant to and often averse to change. We, as a species, simply don’t like change.
To put it bluntly: Adapting to these changes is crucial, but it is important to recognize that the transition may not be easy; it will certainly take time and effort.
So, on that happy note, let’s look at how you can at least adopt AI into your prospecting strategy.
