If you’re a CXO, Recruiter, President , or any other senior position within a company, chances are you’ve received a prospecting email at some point in your career. And like most people, you probably don’t bother responding to them because they often feel generic, like they were sent in bulk.
To improve your response rate, it’s essential to craft messages that truly resonate with your leads , addressing their unique needs and reaching them at the right time.
This is where the concept of customization comes into play, and The Growth Machine offers a set of tools to take your customization game to the next level, by making it possible for you to customize:
I — Personalization of the writing:
Let’s start with personalizing your sales copywriting .
LGM allows you to automate the creation of your messages through our Magic Messages.
Of course, you can also choose to compose your messages using your own text.
Regardless of your choice, what really sets LGM apart from other tools is its wide range of variables!
You have access to 24 variables related to your lead, gambling data turkey ranging from your Name, Company URL, Phone Number, Gender, to Custom Attributes. In fact, you have ten of these custom variables that you can use in any situation to better personalize your messages.
You can create a custom variable that references customers that are relevant to your lead’s industry. Let’s call it CustomAttribute1, which contains a list of top-performing customers within that specific industry. You can then incorporate this variable into your messaging as needed.
When it comes to advertising copywriting, these variables are here to continue to create awareness during the corona crisis help you achieve greater personalization and send more personal and relevant messages to your potential customers.
Sign up for a free trial today and see the difference.
II — Segmentation Personalization:
Moving on to segmentation, LGM allows you to import leads from various sources.
On the one hand, you can upload a CSV file, in which case the segmentation is probably done in your Google Sheet or Excel file. We are not really interested in this, and it is also very time-consuming.
On the other hand, you can import your leads directly from LinkedIn into our interface. This is where LGM shines!
In this case, you will use the existing “simple” filters like “Job Title”, “Current Company” , etc.
Not only that, you can also upload lists from Sales Navigator!
What are these lists?
Basically, these are lists that you create from previous searches, school email list selecting the lead and adding it to a specific list. Alternatively, Sales Navigator automatically generates the ones that the system considers would be relevant to you (these are marked as “System generated”).
You can import them directly from the LGM interface:
So we can perform the traditional import from the LinkedIn search engine but also do it in a very precise -almost surgical- way thanks to the import of lists from the Sales Navigator.
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What can’t we do?
We can also further improve segmentation thanks to the “Potential Client” view, which allows us to very precisely filter those with whom we have already interacted and simplified prospecting those with whom we have not, as well as exclude a portion of the leads with whom we should not speak.
For example
- Let’s take an audience of my choice.
- For this specific audience, see what campaign they are on.
- Filter it to find leads that I have already contacted, but they never responded and are still subscribed.
Since LGM provides a directory of all your leads, it offers a holistic view rather than a campaign-specific one. As a result, with this segmentation, you can selectively target people who have reached specific steps in your campaign.
This allows you to track them in a much more simplified prospecting precise way and tailored to your specific route.
III — Personalization of campaigns:
The third point is that, through the LGM Highly personalized sequences themselves, you can create highly precise and personalized campaigns based on the lead’s behavior.
Let me illustrate with an example:
In this campaign, you will see different branches. These branches are precisely what allow us to customize our approach.
For example, I will have the campaign perform different actions depending on whether a lead is a LinkedIn contact of mine or not, this is what the “ Is a contact” block is for .
