In the previous post, we detailed how Sales Navigator is superior to LinkedIn Recruiter when it comes to recruiting. This is part of the reason why The Growth Machine decided to include the Sales Navigator interface and not the LinkedIn Recruiter one.
In fact, we tend to guide our clients in the same direction: to use Sales Navigator for the various advantages it brings:
- A lower price: 99 euros per month compared to a whopping 154 euros for Recruiter Lite .
- Many more filters: And some that are relevant to what you would want in candidates
- The ability to network effectively: The most underrated advantage, having access to third-degree contacts is critical for recruiters.
So, if you’re looking for a tool that makes your entire candidate acquisition workflow as seamless as possible, you’ve come to the right place!
In this article, I will go over how LGM <> Sales Navigator overseas chinese in uk data achieves the best recruiting combo through a not-so-famous recruiting strategy: Account-Based Targeting.
The Strategy: What is Account-Based Recruiting?
When you’re looking for the perfect candidate, they’re often “hiding” right under your nose! In fact, sometimes, you don’t need to look any further than your competitors’ talent pool (even your former employees, for that matter).
This is a classic recruiting strategy , offering a reliable way to leverage the expertise of people who know the ins and outs of your market.
How does it work?
To begin, the first step is to identify companies that are similar to what is the difference between an Inside and Outside Sales? yours in terms of your product or service, the sector and even the size of the organization.
In fact, depending on the specific positions you are trying to fill, you may be looking for candidates with experience in early-stage startups, or you may prefer profiles with experience in operations management for large corporations.
Account-based search is not generally well known to most people. However, in the right hands, it is very powerful, especially if you are new to candidate sourcing!
Better than me trying to explain it in text, here is Adrien explaining it much better through a video:
Step 1: Find the right target company.
Access the “Accounts” tab within the Sales Navigator search, and carry out your research by applying the different filters that fit the characteristics you have identified:
- Sector
- Company size
- Apartment size
- Use Boolean search operators on LinkedIn when your goal is to locate candidates associated with specific products or services.
Let’s take the example above: You are looking for a Brand Manager school email list working in the technology sector, particularly within a large marketing department.
Here are the filters I have applied
- Minimum department size: 20 employees
- Sector: Technology, Information and Internet
- Headquarters location: France
This search returned 35 results! I simply chose the companies that best fit my persona and compiled them into a Sales Navigator list.
Step 2: Find the right person to contact.
Now that you have your list of companies, all you have to do is switch to the “Contact” tab:
Continuing with our example, I added a couple of filters to really focus on the profiles that would interest me:
- Current position: I added a couple of variations so that I wouldn’t overlook potential candidates for something as silly as differences in job titles.
Expert advice
Winning Combo If the job you’re recruiting for is complex or hard to pin down and you’re afraid of missing out on lots of name variations, use Pharrow’s Parsinator . It’s perfect for this app; all you have to do is provide a few keywords and it will generate a comprehensive list of associated job titles that you can use in your search.
- Years at current company: I chose between 3-5 years because for this position I am particularly looking for a candidate with a proven track record of implementing processes and shaping brand strategy over a long period of time.
Winning Combo I now have 18 highly qualified people I can contact! You can further refine your search and select individual profiles to add to a lead list or contact all of them if they seem relevant to the position.
Expert advice
This is just one strategy of many you can use to approach recruitment! If you want to learn more intuitive strategies that will allow you to get the profile you need, here is an in-depth article that delves into more strategies and insider tips.
But you may be asking yourself, “Okay, now what?”
Well, now you have to capture these profiles, and I will show you how LGM does it precisely for you.
