During holidays Google Trends, unlike Yandex Wordstat, does not have statistics at the regional level – only at the country level.
For a detailed guide to Google Trends, check out this article .
After collecting data from Wordstat or Google Trends, compare it with your data. Perhaps in your case the growth/decline periods will be slightly different.
Please advise on your work schedule
During holidays Employees go on vacation, deliveries take longer than usual, and banks process payments with delays.
Based on all these circumstances, think over your work schedule for holidays. Be sure to write on the website and on social media pages how the following changes during holidays:
- order processing time;
- work schedule of operators, technical support rich people database and other services;
- delivery and payment schedule;
- offline point working hours (if any).
There are different ways to convey information about work schedule to users. For example, it could be news on the site with a direct link to it somewhere in the header or in the side menu.
Example of news about working hours during holidays
A more reliable option is to use pop-up windows. In this case, users will definitely see your message.
An example of a pop-up window with the working hours of an online store
The pop-up window can be shown in b2b marketing in 2021 – what to expect? different scenarios:
- immediately after the user goes to the site;
- after scrolling 40-50% of the page;
- after viewing more than one page;
- after going to the product card.
Think about offers
Before the holidays, buyers expect discounts, sales, and special offers from sellers. If you don’t give them this, your competitors will.
Think about what holiday offers you can offer. It is not necessary to maldivian lads invent something unique – you can tie a regular sale or discount to the New Year, February 14, March 8 or another holiday.
Ideally, it would be worth developing landing pages or creating a festive website design for such offers.
