Let’s do an introspection exercise: do you remember how much our lives have changed as a result of the coronavirus crisis? This pandemic has completely changed any activity in our daily lives, from socializing to shopping, reaching both individuals and companies and organizations. In the world of work, the coronavirus has not only changed the way of working and selling products and services, but it has made many companies see how necessary a good digital marketing strategy and a correct digital presence are, whether with the website, the blog or social networks. This situation has meant a new scenario for companies and a challenge for their communication strategies. In addition, it is decisive since it is in these moments that you see if the brand’s mission and values are authentic or were simply a vision that they wanted to convey to their audience and clients.
Why is a digital marketing strategy necessary in this coronavirus crisis
With the arrival of the coronavirus worldwide we have been forced to modify our lives drastically. From one day to the next, confinement and the state of alarm became our new normal, changing the ways of working and acting. Teleworking has become the Country Email List most popular alternative, especially in office jobs. In other sectors such as restaurants, the closure of establishments has led some owners to delve into home delivery platforms in order to survive during the coronavirus crisis . Meanwhile, some small companies have decided to start selling their products on digital platforms.
Why should the communication strategy change and how is the content changing
The option for many businesses has been the migration of their activity to the digital world – websites, blogs, social networks… Therefore, whether they are compani that were already establish in the digital world or that have just enter, a marketing strategy Digital can be key to remaining connect with customers and demonstrating that value can CUB Directory be add outside of the products or servic offer by the company itself. In addition, having a consolidated strategy provides other benefits such as homogeneous communication in which the values and tone are in line with the brand, a better understanding of your clients and competitors and what is working in this new situation, or good planning of the contents and resources.