Keep creating awareness
An exceptional situation can be paralyzing. No one Continue to create knows what awaits us and how long the coronavirus will impact our economy. Tenders are postponed, sales are declining. It is tempting to keep a tight rein on spending and invest less in marketing activities. But those who remain visible in times of crisis will reap the benefits later. Especially if the competition remains silent.
Content
So make sure you are visible. You can do this by creating relevant content that helps people with their current issues. Or by showing what you stand for as a company. Illustrate your core/brand values in light of the crisis. Then spread your content/message via social media and email in the form of:
- Blog
- Webinar
- Podcast
- Short video
- Etc.
1-on-1 contact
If you are targeting a small, specific audience, additional 1-on-1 contact is a must. Stay in touch with existing relationships and create new contacts through small online events such as a digital Round Table .
Many organizations are seeing a sri lanka phone number library shift in existing marketing activities. Make sure you don’t stand still. Stay visible, be creative, stand out and emerge from this crisis better than your competitors.
1. Events
Have you moved your physical events to the fall? Here’s what to keep in mind:
- If you choose to catch up on the when we talk to others lost events in the fall, you create a peak load for Marketing and Sales. What is the impact of this on your commercial process? And how can you best support Sales from Marketing?
- Come up with a plan B in case these postponed events unexpectedly cannot go ahead.
2. Content Continue to create
Do you have more time as a Marketeer, because for example the organization of a spring event has been cancelled? Create content for later this year.
3. Database
Are your email or call campaigns temporarily on hold? Invest now in expanding your GDPR-proof, opt-in database, so that you can better respond to a possible peak that is coming.
4. Teamwork Marketing and Sales Continue to create
Coordinate with Marketing and Sales. What does Sales need? Sales currently has no physical appointments and therefore perhaps more time to properly qualify leads. To school email list map out when contracts expire and when leads can best be followed up later this year. How can Marketing support this? Now and in the future?
5. Existing customers
You can try to book pipeline right now by cross- and/or upsell campaigns aimed at existing customers. But don’t forget to also talk to your customers. What are they going through now? What do they need? Do you have a solution for this or can you create a solution to relieve them? Be a real partner. That will pay off in the long run.
