Have valuable information that you can share with your target audience. It is important that you take into account 2 aspects when creating content:
- Always make sure the content and channels you choose are close to you, so that you remain authentic.
- Know who your target audience is and create a good message that matches the challenges of your followers/connections. So discover what the needs are in the market. If necessary, create a Buyer Persona to make it easier for yourself. The customer is central to field and undoubtedly this. Empathy is an important ingredient for success. Ultimately, you then choose the channel with which you can most easily come into contact with that persona.
Blogging is one of the best ways to arouse the interest of your target audience. Make sure that you offer the highest value and do not settle for half information. To distinguish yourself from others, you have to be the inspiration for your prospects. As an Account Manager or Sales professional, you will have to collect as much valuable information as possible for your target audience.
If you create content yourself, create it for the long term. Also offer inspiration for your target group. In addition to sharing your own blogs or corporate blogs, you can also share blog posts and relevant information from others. This does not have to take up a lot of time; 30 minutes a day is enough. Salespeople who use their LinkedIn effectively see a significant growth in their lead generation within 6 months .
Get more out of your sales conversations field and undoubtedly
When you are active online, you will see that the return from your sales conversations is higher. Through social selling, having a conversation with the prospect will not suddenly disappear. Ultimately, customer contact is always necessary via telephone or physically. If you have spoken to your prospect online before, the first telephone conversation will be a lot warmer.
To collaborate
Form a team with colleagues, for example Marketers, Sales and Customer Service, who are open to change and innovation. In social selling it is very important that Marketing and Sales work well together. Both have the goal of reaching the customer, but often the departments work separately. Marketing and Sales must therefore jointly consider which corporate content is needed and how this can be translated into individual content for Sales.
New opportunities for the Internal Service
Sales is about building relationships and providing the russia phone number library right solutions. Prospects share incredibly valuable information on their social channels; they are essentially telling you exactly what they want and need. All you have to do is pay attention. You can do this by checking your LinkedIn groups and the accounts of your most important prospects every day. What are they posting? What kind of comments are they making and what kind of questions are they asking?
You can also use social tools to listen to only we can be the creators conversations that are relevant to your industry (also known as Social Listening). This can help you identify new leads who are already talking about your business, your competitors, or your industry. Then, you can slowly reach out to them with useful information when the time is right.
Take advantage of LinkedIn’s opportunities field and undoubtedly
LinkedIn is ideal for implementing a social selling strategy . You can easily search for people by function and company. This way you select the people who are relevant to your organization. Then you make contact and eventually you will expand your network.
Remember, the point of social selling is to build personal relationships. You can do this by engaging with customers and prospects on LinkedIn and making connections:
- Respond actively to their messages
- Share and like their contributions
- Point prospects and customers to an article/blog/e-book etc. that is interesting to them. Preferably in a personal message, when you are connected.
- Participate in relevant LinkedIn groups
- Answer questions that are alive in the school email list groups and among your prospects
- If there is enough interaction with prospects, invite them to connect at the right time
- Send prospects and customers relevant content or links to relevant articles regularly, via a personal message
In any case, make sure that you stand out in a positive way. In this way, you create warm relationships with your potential buyers. Be human, personal and approachable. In this, social selling distinguishes itself from one-to-many communication. And you distinguish yourself from your competitor.
