There are dozens (perhaps hundreds worldwide) of social networks today. If we want to effectively integrate social networks into our business, it is a good idea to focus on those that meet the following conditions:
- They have sufficient reach
- Our target group is located there
Choosing a social network starts with identifying your target group and defining your ideal customer. You can read how to find your ideal customer in the article ” Know Your CUSTOMERS “. Social networks are an integral part of every successful japan email list strategy.
When choosing the right social network, ask yourself:
- What is my goal on social media?
- What do I expect from them?
The answers to these questions will not only guide you in choosing the right network, but will also show you the way to present yourself on that network. On social networks, you can build your image, reputation, brand relationship, but you can also establish business partnerships or have a social network as a place from where you want to bring visitors to your site. And depending on what you follow with your activity, you will also behave what is judicial debt collection and how does it work? on the selected network.
It is good to realize that each network is different
Users have different behaviors and, just like you, they have different expectations from each network. If you want to use the potential of social networks to your advantage, it is good to realize this. For example, if you post something that will make you a star on Facebook, you will be “booed” on LinkedIn. And similarly, if you focus on the end social networks customer, the consumer, you will speak to them completely differently than to a corporate customer.
The following infographic will provide you shops 9177 with a basic overview and orientation in social networks.
It is also important to know that you do not have to be everywhere at once. Starting a business is not easy and there are so many things surrounding your website or e-shop that you cannot and do NOT WANT to be an expert in everything. If you have no or only a limited budget for your promotion, start with networks that you know as a user, have experience with them and know for sure that your target group is there.
Add other networks that you identify as suitable for your
business gradually. You definitely won’t ruin social networks anything by doing so. On the other hand, avoid “over-networking”. Unless you have an army behind you in the form of a marketing department, I consider 3-4 networks to be the maximum that you are able to service well on your own. If you have your profiles on 2 networks, this does not necessarily mean that something is wrong. Even that is often enough.
You can read more about working with your ideal customer, incorporating social media into your strategy, or determining your business goals in the eBook ” How to Get Customers Quickly and Cheaply “.
