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I wrote this article together with Annelies

Initiative of the province of North Holland
Logo of the province of North HollandOneindig Noord-Holland is an initiative of the province of Noord-Holland . The province is one of the largest owners and managers of cultural heritage in Noord-Holland and sees it as an important task to make the cultural heritage accessible and unlock it. The realization was done in collaboration with Bex*communicatie , triptic and Beautiful Minds .

 

Vlap on behalf of the itorial staff of Oneindig Noord-Holland .

Good customer contacts are becoming increasingly important in today’s transparent digital world. Many organizations invest in modern marketing and  germany phone number list social mia. Yet, an essential part of customer contact is still forgotten and organizations make big mistakes. What is gain in customer loyalty with marketing and social mia disappears just as quickly in the contact center. Recent research by TOTE-M shows what goes wrong.

Ignoring your customer is no longer possible in a transparent world
With the transparency of the internet, it is no longer possible for organizations to ignore customers. After all, discussions about organizations are now conduct transparently and are visible to everyone. If you do not do business well, a Youp-gate awaits you when it concerns a famous Dutch person, as T-Mobile notic. But also non-celebrities make themselves heard via social mia and the internet. In marketing theory, there is therefore a lot of attention for things like customer-orient work, attention to the customer and customer experience. But what is the current state of this philosophy in practice? The annual Performance Customer Interactions study by TOTE-M that was present last Thursday in Amsterdam, shows a shocking list of us mobile phone numbers databases reality behind all the beautiful theory.

An independent opinion

TOTE-M is an independent management consultancy in the field of customer management. Every year they present the benchmark study Performance measuring and evaluating the success of your seo activities Customer Interactions, in which Dutch contact centers are examin. In particular, it is determin how satisfi the clients are with their contact center. In doing so, it is examin whether external .

With all the fuss caus by Youp van ‘t Hek in recent months, customer  I wrote this article  contact managers in the industry will have learn a lot and will put the customer first, right? Unfortunately, current practice shows a disturbing picture.

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