Some products already support Auracast! but few people are paying attention. However! if this standard takes off! it will revolutionize our music sharing! our audio experiences in airports and conferences! as we saw during a presentation at IFA 2024 in Berlin.
This new Bluetooth audio streaming technology is quietly starting to take hold on the market. Presented by its designers and partners (Sony! Samsung! Sennheiser! JBL! etc.) at IFA! this standard promises to radically transform the way we share music and interact with audio in public places.
But what exactly is it?
Auracast allows a Bluetooth audio device! such as a smartphone ! to stream lawyer database audio to an unlimited number of compatible receivers! such as headphones! headsets or hearing aids. This technology opens up new shared audio experiences! whether you’re watching TV in an airport or taking a guided tour at a museum.
In the private sphere! Auracast makes it easier to share music between friends! for example by allowing the same track to be listened to on multiple headphones or earphones from a single in a catchy and digestible way you can create smartphone. For public places! the technology promises to improve audio accessibility! for example by broadcasting airport announcements directly to travelers’ hearing aids.
Devices already compatible
A few manufacturers like Samsung! Sony and Sennheiser atb directory have already integrated Auracast into their latest ranges of smartphones! headphones! headsets and even a portable speaker for JBL. However! adoption is still limited and many devices! especially smartphones! will need to be updated to support this new standard. However! Sennheiser does offer an app that can use it from any smartphone with its Momentum True Wireless 4.
Like any new Bluetooth goes radio standard! Auracast faces several hurdles. Compatibility with existing devices remains a challenge! as do security and privacy issues related to streaming audio at scale! although its broadcast can be password protected. Finally! Auracast’s success will also depend on its integration into public infrastructure.
