It still amazes me how many people from a communications role try to think about the possibilities of new technologies for an organization or brand without actively using them themselves. Unfortunately, prejudices and misperceptions often arise from this ignorance.
A good strategy starts from
I your own experiences. That is the sine qua non. So, above all, get started with all the new technol norway phone number list ogies yourself as much as possible. To get to know the dynamics, the opportunities and the possible pitfalls. Especially because the price of technology has become so low: registering yourself on social networks is free, mobile apps cost at most a few.
Get a place in the vanguard
And don’t wait until everything becomes mainstream. Make sure you are at the forefront of evolution. Facebook was founded in 2004, Twitter in 2006. If you as a marketer have to start an account yourself today, you are 3. Fans regularly make hopelessly behind hubspot vs. marketo: a comprehensive comparison the facts. The fact that you privately decide not to be active on Twitter, Facebook or any other social network cyprus business directory is an understandable choice. But from your job it is your duty. After all, technology determines the evolution of communication more than ever.
