Coca-Cola plays into this cleverly. A exclusively via their social channels. In this spot, they transform a classic vending machine into a cabinet full of surprises. Every time someone orders a can of Coke, you get an extra surprise. This varies from a second bottle of Coke to a giant pizza and fifty bottles of Coke. This machine can only be admir by a handful of people. Coca-Cola makes a video of this and then distributes it to their millions of fans on Facebook. Together with the direct effect of a large social reach, there is also an indirect effect. When Belgian entrepreneur nigeria phone number list Wouter Torfs sent out a tweet in which he was looking for new employees for his local shoe stores, some wonder whether it was useful. ‘The target group he is looking for may not be on Twitter’, the critics said. However, Torfs’ action did have quite a few indirect effects. A day later, a full-page article appear in the most widely read Belgian newspaper about his tweet. A few days later, all vacancies had been fill.
Reach social miaAlthough a large
A reach is important, social mia also offer relevance on a small reach. Helping one individual consumer can mean serious add value for that person and for your company. The many webcare teams of companies such as ING, KLM, Rabobank, KPN, Vodafone, Dell and Gatorade show the great add value of one-on-one contacts in which they help consumers. No question remains unanswer. Every time an individual is help, these companies optimize their conversation potential.
Dimension 2: Establishing structural cooperation with the market
For the first time, companies have the opportunity to build a structural relationship with a large group of people. Customers want to be involv in your company. Dunkin Donuts regularly asks its fans for help in coming up with new product concepts. Fans regularly make suggestions for a new donut. Sometimes it goes beyond pure product development. Last summer, the brand ask for a list of summer songs to go with its fresh smoothies. Before Dunkin Donuts does anything, it always takes the opinion of its fans into account.
Although structural relationships are the goal
A individual contacts can also create value. If a customer happens to stumble upon . Their Happiness interesting content from your company, this can immiately result in a purchase of your product. A relationship often starts with an individual contact. how to easily verify an email address? The more of these individual contacts are transform into structural relationships, the greater the impact of social mia. In this way, the quantitative contacts of the first dimension (reach) are convert into qualitative contacts via the second dimension (collaboration).
Every company dreams of large numbers of qualitative contacts. A conversation company cyprus business directory also strives for that, without losing sight of the value of small, one-off contacts. That is one of the unique aspects of social mia: large or small reach, structural or casual contact; it all has its value. Each type of contact can.
