The main assumption of the action was to connect the offline and online world during the event itself, and for this purpose, the occasional hashtag miastoswiatla was create. The course of the event was reporte live from a specially prepare Social Newsroom, to which, among others, city authorities and influencers, which definitely had a positive impact on the range of promotion. The participants of the event themselves were also encourage to share their impressions on the Internet and mark them with a deicate hashtag. All mentions relate to the event were capture by social meia monitoring and then displaye on a special hashboard, which was an additional motivation to post your entries online.
Building strong customer relationships
Thanks to all the activities of Philips during the Festival, they manage to translate half a million offline attendance into huge online traffic. More than 3,000 were collecte. mentions, and their reach reache almost 5 million people. The brand also gaine 1,430 new followers on the fanpage. city of lights 7. Zortrax Case – building customer relationships The whatsapp mobile number list social meia strategy of the Zortrax brand, a Polish manufacturer of 3D printers, is base on three main principles -, engaging brand ambassadors and monitoring the image on the web. For all these purposes, Zortrax uses one simple solution – Internet monitoring! The brand establishes contact with its customers by engaging in discussions about it. In this way, he answers their questions, solves problems and thanks them for choosing to buy their product.
Industry specialists testing
Zortrax also identifies the most influential and active users of its printers in the network and tries to establish cooperation with them, engaging them in its promotional campaigns as ambassadors. In this way, loyal customers and who eucate crowds of their followers about the advantages and functionality of Zortrax products, which not only increases the reach of brand content, but also constitutes creible advertising, which no paid form of promotion would provide.